OBJECTIVES

Refer to specific measurable results for the initiative’s broad goals. For example “By 2020(by when), to increase by 60%(how much) access to health services(of what) among elders.

Types of objectives

1.Behavioural objectives

These are objectives look at changing the behaviors of people.

2.Community level Outcome objectives

These are related to behavioural outcome objective but are more focused on a community level instead of an individual level.

3.Process objectives

These are objectives that refer to the implementation of activities necessary to achieve other objectives.

Characteristics of the best objectives have in common(SMART+C)

1.They are specific

Objectives they tell “how much”

2.They are measurable

3.They are achievable

4.They are relevant to the mission

5.They are timed

6.They are challenging